Angus E. Reid is Chairman and Chief Executive Officer of the North American operations of Ipsos Reid, the new company formed by the July 2000 merger of the Angus Reid Group, Inc. and Paris-based Ipsos, France's leading independent market research company. Ipsos is one of the 10th largest worldwide market research companies with offices in 26 countries. Ipsos Reid carries out worldwide market research and public opinion research assignments for clients in the USA and Canada.
Angus was born in Regina. He received his early education in Vancouver before his family moved to Winnipeg. He had the unique experience of attending St Paul's High School at the Ellice and Vaughan location and graduating from the present school in Tuxedo. Angus' involvement as a student at St. Paul's for the four years he attended included playing and coaching intramural football and basketball. He also served as an Executive on the Debating Club and Senior Sodality. After graduating from St Paul's in 1965, Angus went on to Carleton University in Ottawa and attained his PhD in Sociology.
In addition to managing the firm, Dr Reid also serves as a consultant to corporations, government agencies, associations and special interest groups. He has written columns for leading newspapers and magazines and frequently appears on network news and information programs. Dr Reid's bestseller, "Shakedown: How the New Economy is Changing our Lives", was published in 1996 by Doubleday Canada Limited. In 1997, the Angus Reid Group launched "The World Poll", a regular survey of consumers and citizens in 50 countries. Ipsos Reid also carries out International assignments for London based The Economist and for Atlanta based CNN.
Angus serves on several boards and is the recipient of numerous awards and distinctions, including the 1995 Entrepreneur of the Year Award for the Pacific Region (Canada) Services Category and an Honourary Doctorate (Doctor of Laws honoris causa) from the University of Manitoba.