- School Life
St Paul’s High School alumnus and 2000 Ignatian Challenge Award recipient, Angus Reid ’65, was inducted last week into the Marketing Hall of Legends in Toronto.
Angus Reid’s story is well-known to fellow alumni and the St Paul’s community. After earning his BA and MA in Sociology at University of Manitoba, Angus founded the Angus Reid Group in the 1970s with a focus on innovation in market research.
Angus has been a generous benefactor of St Paul's, most notably in his support of the Jesuit Legacy Capital Campaign in the late 1990s. The Angus Reid '65 Arts & Multi-Media Wing was the result of that campaign; housing new music, art and multi-media classrooms, a new school cafeteria, the Crusader Shoppe and the new Crusader Football locker room.
Under Angus’ direction the Angus Reid Group grew into the largest research enterprise in Canada, with North American revenues of $60 million. In 2000, he sold the company to France’s Ipsos SA (now known as Ipsos Reid). In 2004, he joined son Andrew Reid ’95 in his company, Vision Critical where he currently serves as CEO of strategic interactive research and technology. http://www.visioncritical.com/
The Marketing Hall of Legends was created to honor Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. It is meant to honor a body of work and a lifetime of achievements. http://www.marketinghalloflegends.ca/home.php
The criteria for selection was based on those Canadians whose ideas and contributions to marketing and brand building have made a tremendous impact in the Canadian and/or global marketplace.
As a consultant, Angus works with a wide range of corporations, government agencies, and special interest groups. In addition, he serves as a member of the board of Rick Hansen Enterprises, Cityfone Communications, The Canada Institute of the Woodrow Wilson Centre in Washington, DC and the Ottawa based Norman Paterson School of International Affairs at Carleton University. Among his many philanthropic activities, he directs the Angus Reid Foundation and is past chair of the CKNW Orphans Fund. He is also a Senior Fellow at the Liu Center for the Study of Global Issues based at the University of British Columbia.
Angus Reid lives in West Vancouver with his wife Margaret.